Sports Stars Join Science Leaders For ‘Stay Safe. Stay Together. Stay Healthy.’ Campaign

Solomon Wilcots (Erik Daniel Drost – Flickr)

Solomon Wilcots, former NFL player and current broadcaster, is heading up an alliance of sports figures and life science industry leaders called “Stay Safe. Stay Together. Stay Healthy,” a social media campaign to encourage individuals to reconnect, rebuild and strengthen personal relationships despite the stay-at-home orders in place because of the COVID-19 pandemic. Announced last week, the initiative is in partnership with Russo Partners’ Sports-Health Alliance.

Wilcots said, “When we created the Sports-Health Alliance five years ago, we knew that we could bring together professional athletes and healthcare executives who share the same passion for a particular cause. Over the years this work has varied from tackling Alzheimer’s developments to addressing debilitating conditions such as osteoarthritis. With the current battle against COVID-19, it was a natural opportunity to ask our family members in sports and business to lend their voices to a campaign. The participants jumped at this opportunity and want to continue to lend their assistance to efforts going forward.”

Rod Woodson

The “Stay Safe. Stay Together. Stay Healthy.” team asks that individuals view the public service announcement and share it on their own social media channels using the hashtag #SportsHealthAlliance. Russo Partners’ Sports-Health Alliance will introduce additional social media content throughout May as part of the campaign.

In addition to Wilcots, sports stars participating include NFL Hall of Famer Rod Woodson, baseball’s Chris Dickerson and Matt Bowman, and former NFL player Merril Hoge.

“This campaign is the product of members of our extensive sports and healthcare business network coming together quickly to use their combined influence to help the general public during this difficult time,” added Tony Russo, Ph.D., chairman and CEO of Russo Partners.

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Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at jerry (at) jerrymilani (dot) com.