Drink Segment, Sports Participant Demand Fueling Sports Nutrition Market Growth

ResearchAndMarkets.com announced recently that it has added a new report on the global sports nutrition market to its base, on that indicates that the market is expected to grow due to several notable factors.

PIxabay/stevepb

Global Sports Nutrition Market Analysis & Forecast 2015-2019 & 2025: Segmented by Product Type, Content, End-user, Distribution Channel, and Region” promises to provide state-of-the-art technology of mouthwash production and industry insights which help decision makers to take sound strategic decisions. Furthermore, the report also analyzes the market drivers and challenges and competitive analysis of the market.

Some of the factors in the forecasted growth include:

  • Drink segment witnesses higher demand of the overall Sports nutrition market during the forecast period
Essentia Water
Essentia Water

Sports supplements are segmented in the form of powder, drink, capsules& tablets, and energy bars. Amongst the major types of products, the sports drink is anticipated to hold the largest share in the global sports nutrition market over the forecast period. Due to the presence of a large number of competitive players results in greater availability of these drinks in the market.

Increasing health clubs and fitness centers have created a huge market potential for the growth of these products. The growing demand and easy availability are expected to propel the drink market in coming years. Additionally, the creative advertising activities by key players are expected to augment the demand for sports drinks in the coming years.

  • Huge demand from sports participant drives the overall sports nutrition market
Pixabay/pexels

By end user, the market is segmented by recreational users, lifestyle users, bodybuilders, and athletes. Athletes and bodybuilders are the prime consumers of sports nutrition products. However, the market is benefited from the rise in the number of recreational and lifestyle users also.

The dominance of this segment is expected to continue over the forecast period, owing to the increasing number of sportspersons, such as athletes, weightlifters, and bodybuilders. In addition, an increase in the number of sportspeople supported by an immense rise in national and international sports events is also expected to fuel this market within the forecast period.

  • Specialty stores are more preferred by the consumer as these are more trusted leads to the dominance in the distribution channel of the sports nutrition market

Rising number of specialty stores such as Walmart, GNC, and Vitamin Shoppe are playing a vital role in the dominance specialty stores owing to better brand reputation and wider distribution. Currently, specialty stores are introducing newer ways to attract customers, which in turn is contributing to the growth of the segment. These stores are focusing on holistic solutions, which include consultation, and services.

  • North America accounts the largest share of the global sports nutrition market during the forecast period
Unsplash/Alora Griffiths

On the basis of the region, the cheese market has been segmental into North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America. North America was the leading revenue contributor in the market owing to the growing health awareness, increasing number of gyms and health & fitness centers, and changing consumer preferences for nutritional products are some of the primary growth stimulants for the market in the region. Thus, the presence of both small and large industry players has been bolstering product availability and enhancing penetration of these products in this region.

Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at jerry (at) jerrymilani (dot) com.

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