Hydration Partnership For Cardinals’ Larry Fitzgerald

RECOVƎR 180° partners with Larry Fitzgerald

He’s one of the NFL’s most dynamic players, a game changing receiver who is still going strong after 16 years with the Arizona Cardinals (as his 75 receptions in 2019 would attest).

Now Larry Fitzgerald, the former third-overall pick out of the University of Pittsburgh, who has also shown prowess on the golf course, has a new off-the-field conquest: a partnership with one of the lesser-known beverage companies, RECOVƎR 180°. The brand also has continued partnerships with boxer Deontay Wilder and MLB standout Christian Yelich.


“I attribute a lot of my success to taking care of my body,” said Fitzgerald in a statement. “Proper hydration is a huge part of that, so when my friend Mike Meldman told me about his new beverage, RECOVƎR 180°, I knew I had to try it. As I’m headed into this new season, I need to ensure I’m providing my body with exactly what it needs, so I can perform at an outstanding level. The nutrition and sports science behind RECOVƎR 180° fuels me with vitamins and electrolytes I need to continue competing, so I’m excited to have them by my side throughout this next season both on and off the field.”

From the announcement:

The scientifically formulated isotonic hydration blend helps to rapidly rehydrate the body at an optimal level, elevating athletic performance and supporting the healing process. RECOVƎR 180° is a NSF Certified for Sport® product that delivers essential vitamins such as C, B3, B5, B6, and B12, as well as plant-based extracts including milk thistle, aloe vera, ashwagandha, and ginseng that boost immunity and restore the body’s natural processes.

Unsplash/Arun Sharma

Just how much a particular hydration product can help an athlete in comparison with others is up for some debate. Industry leaders like Gatorade, Powerade and Vitamin Water and dozens of up and comers like Bodyarmor, Xtend, Nunn and others all claim to have created formulas for ideal hydration. Mostly it’s a matter of preference for athletes, whether casual or profession, as to which suits them best.

In the arms race to capture pieces of the sports drink audience, today it’s RECOVƎR 180° and its blend of vitamins and ingredients grabbing a quick headline with Fitzgerald’s endorsement.

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Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at jerry (at) jerrymilani (dot) com.