New AccuWeather RealFeel Temperature Guide Will Enhance Outdoor Safety, Health and Comfort

To help people maximize their health, safety and comfort when outdoors, AccuWeather has announced a new and important reference tool to enable individuals and families to assess how the weather conditions impact their bodies and activities. Called the AccuWeather RealFeel Temperature Guide, this latest advancement is easy to use and unlike any other safety and comfort tool previously available.

The patented and unique AccuWeather RealFeel Temperature was invented by AccuWeather more than 20 years ago to help people determine how it feels outside and has been available on the company’s award-winning and popular weather apps and www.AccuWeather.com web site since then. As a result of ongoing research and expertise, AccuWeather has developed its new AccuWeather RealFeel Temperature Guide, which explains what the AccuWeather RealFeel Temperature values mean in terms of health, safety and comfort. It is the only measure that includes the effects of all the weather factors that impact how humans feel and perceive the air outside.

The AccuWeather RealFeel Temperature Guide is designed to show, at a glance, the meaning and impact of the AccuWeather RealFeel Temperature and suggests what clothing and activities are best suited for different types of weather conditions throughout the year across all regions of the Earth. Importantly, the AccuWeather RealFeel Temperature Guide should also be used to evaluate what dangers may exist from extreme weather conditions.

Multiple patents ensure that the AccuWeather RealFeel Temperature is the only index that considers more than temperature plus one additional variable. In fact, it uses more than a dozen atmospheric factors to provide the only accurate measure of how current or forecasted weather conditions “feel.” For example, all other temperature scales in use, including Wind Chill, Heat Index, and Feels Like, do not include the effect of sunshine, air density and cloud cover, and therefore can be misleading.

“The temperature and other indices do not tell the whole story of how weather conditions make us feel,” said Dr. Joel N. Myers, AccuWeather founder and CEO and co-inventor of the AccuWeather RealFeel Temperature. “Other weather variables in addition to temperature, such as sunlight, humidity, wind, precipitation and a multitude of other factors, can impact our comfort or discomfort outside and may even cause harm or illness. The AccuWeather RealFeel Temperature Guide is the only tool that works in all weather conditions and translates into actionable behavior choices.”

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The AccuWeather RealFeel Temperature Guide can be found on www.AccuWeather.com/RealFeelExplained. With a quick glimpse, the new AccuWeather RealFeel Temperature Guide provides greater meaning and value to AccuWeather users and customers by enabling people to properly plan for outdoor activities for their families.

The revolutionary AccuWeather RealFeel Temperature Guide, created to personalize the weather and improve people’s lives, helps them more accurately assess outdoor weather conditions, dress suitably, and take proper precautions for both comfort and for potentially dangerous conditions and risks to health and safety.

AccuWeather’s latest innovation can be used to positively affect people’s safety, health and comfort just in time for summer heat and humidity, as well as all year long. Dr. Myers said the AccuWeather RealFeel Temperature Guide was developed to remedy awareness of the sometimes-profound difference between the actual temperature and how it really feels outside.

“A particular temperature may bring risk and danger, depending upon the other weather factors, which are considered only in AccuWeather’s exclusive RealFeel Temperature,” said Dr. Myers. “During summer, it may feel 20 degrees hotter on a steamy, calm day at noon with broiling sunshine compared to a cloudy, windy day with low humidity – even though the air temperatures are identical. Similarly, the perception of what 7-degree temperatures could mean on a cold day in winter could vary from 40 below zero to 20 above. The RealFeel Temperature is the only index that provides this information, and the uniquely valuable AccuWeather RealFeel Temperature Guide will enable people to better anticipate what potential threats to comfort or safety they may face when outdoors.”

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AccuWeather holds 153 unique patents and has nearly 300 pending patent applications throughout the world. The company has made significant advancements in many scientific fields and thousands of other innovations, many of which have received awards. The AccuWeather RealFeel Temperature Guide is another step forward in that leadership.

In addition to the AccuWeather app and www.AccuWeather.com and mobile web sites, the AccuWeather RealFeel Temperature can be found on the 24/7 AccuWeather® Network channel, currently available to DIRECTV®, DIRECTV® Now, Frontier and Verizon Fios subscribers. The AccuWeather RealFeel Temperature Guide will also be shared and utilized with AccuWeather’s media and business clients.

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Jerry Milani

Jerry Milani is a freelance writer and public relations executive living in Bloomfield, N.J. He has worked in P.R. for more than 25 years in college and conference sports media relations, two agencies and for the International Fight League, a team-based mixed martial arts league, and now is the PR manager for Wizard World, which runs pop culture and celebrity conventions across North America. Milani is also the play-by-play announcer for Caldwell University football and basketball broadcasts. He is a proud graduate of Fordham University and when not attending a Yankees, Rams or Cougars game can be reached at jerry (at) jerrymilani (dot) com.

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